About Freshtrax

My journey to founding Freshtrax began with two things: a drive to build something that no employer could take from me, and a pair of shoes that were genuinely offensive.

After moving from Malaysia to Canada, I spent over a decade in the restaurant sales trenches, closing deals with some of the largest restaurant groups on the continent. I was good at it. I built relationships. I delivered results. And then my employer decided my six-figure commission check looked better in their account than mine.

In that moment, I learned what hard and loyal work actually means to a corporation: nothing. You aren't a partner. You're a line item that can be deleted to balance a spreadsheet. I decided that day I would never let someone else hold the eraser to my income again.

Around the same time, I was dealing with a different problem. I play racket sports two or three times a week — badminton, tennis, whatever I can get a court for. My shoes had developed a scent so potent it didn't just smell, it had a personality. My fiancée would wrinkle her nose every time I got in the car after a game. I tried everything: sprays, charcoal inserts. Nothing worked beyond a few hours.

Eventually I developed athlete's foot — a direct consequence of bacteria that no spray could actually kill, just briefly masking.

I didn't want another band-aid. I wanted a system that actually solved the problem. Then I saw an Instagram post about a helmet-sanitizing kiosk operating across Asia. I didn't send an inquiry email. I didn't add it to a wishlist. I booked a flight to the factory.

What I found was a model that had been operating profitably for over a decade across Japan, South Korea, and China — and a complete absence of it anywhere in North America. I worked directly with the manufacturer to adapt the technology for footwear. The result is Freshtrax: a three-stage, medical-grade sterilization kiosk that eliminates what sprays can't reach, in 90 seconds.

I built this because I needed reliable income that would take care of me whether I was working or not — income that couldn't be stolen by an employer, cut in a restructuring, or eliminated in an afternoon. And I built it because I know I'm not the only one. There are thousands of people who play hard, work hard, and want to build something that works even when they're not in the room.

Freshtrax is designed to be that — for me, and for every operator who partners with us.